5 Reasons Print is Making a Comeback

Virginia SelkeyPrint Industry

What do notepads, newsletters and books all have in common? They are all printed on paper! Printed advertising materials are a powerhouse in your marketing arsenal, especially when used strategically as part of an omni or multi-channel marketing effort. As a print provider with over 28 years of experience, we are quite confident that print is making a comeback in the hearts and minds of consumers. Here are our top 5 reasons that print is making a comeback. Consumer Preference 90% of consumers agree that there will always be a need for print. Furthermore, consumers say that professionally printed materials have helped 4 out of 5 small businesses stand out from their competition. Higher ROI Printed materials have a higher return on investment than digital channels. Deeper Understanding Most consumers think they understand something better after reading it in print form. 71% of consumers believe they gain a deeper understanding after reading a printed …

Print Today: Measuring Advertising Effectiveness

advancedpfPrint Industry

It’s news to some people: print advertising is sticking around. But methods of measuring the advertising effectiveness of print is changing. Or, it should be. Studies show that we consumers are neurologically disposedto respond better to print ads in certain situations – and this is not just true of the old folks, either. Studies showthat while Millennials are more influenced by digital ads than other age groups, they pay more attention to traditional ads. Recently, the Wall Street Journalreleased the following chart, and it’s no surprise that ad spending on print has dropped in recent years while spending on digital ads has accelerated. But look at what happens to print in the next few years: print spending will remain around the same level where it is today.   Print clearly will remain a major advertising player. For it to complement digital and other types of advertising we must focus on better ways of reporting …