You finish writing the last chapter of your book and click save. Over the next several months you proofread, proofread and then proofread some more. Years of compiling your story has finally come to an end and you let out a sigh of relief that you’re finally finished. But are you? Now you must decide on which book printer is best suited for your needs. This is after all your baby that you’re handing off to a complete stranger. You need to feel at ease that the book printer will take extra care and attention to your hard work. Below are a few tips to consider when selecting a book printer: Service Nothing is more frustrating than trying to call a company and being greeted with an automated attendant making you press 1 to speak to a real person only to go to voicemail. Expect more from your book printer! …
5 Reasons Print is Making a Comeback
What do notepads, newsletters and books all have in common? They are all printed on paper! Printed advertising materials are a powerhouse in your marketing arsenal, especially when used strategically as part of an omni or multi-channel marketing effort. As a print provider with over 28 years of experience, we are quite confident that print is making a comeback in the hearts and minds of consumers. Here are our top 5 reasons that print is making a comeback. Consumer Preference 90% of consumers agree that there will always be a need for print. Furthermore, consumers say that professionally printed materials have helped 4 out of 5 small businesses stand out from their competition. Higher ROI Printed materials have a higher return on investment than digital channels. Deeper Understanding Most consumers think they understand something better after reading it in print form. 71% of consumers believe they gain a deeper understanding after reading a printed …